A
-
Affective commitment
Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
-
American products
An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
-
Animal mascots
Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
-
Animation marketing
Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
-
Animosity
An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
-
Anti-marketing
Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
-
Apparel purchase intention
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Arousal
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
-
Arts Marketing Mix
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Attitude toward
Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
B
-
Background music
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
-
Balanced score card
Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
-
Banking Industry
Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
-
Benefit
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
BORDA-OWA method
Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
-
Brand community
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Brand evidence
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Brand hearsay
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Brand image
Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
-
Brand image
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Brand trust
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Business environment dynamism
Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
-
Business Model Innovation
Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
-
Business Performance
Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
-
Business strategy
Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
C
-
Case study
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Citizenship behavior
Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
-
Co-creation
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Cognitive Map
Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
-
Color attractiveness
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Color importance
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Color norms
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Color preferences
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Commitment
Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
-
Companies
Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
-
Confusion motivation intensity
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Consensus map
Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
-
Consumer behavior
Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
-
Consumer-brand relationship
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Cosmetic products
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
Cultural industry
Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
-
Customer confusion
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Customer gratitude
Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
-
Customer persuasion
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Customer preference
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
-
Customer response to advertising
Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
-
Customer Satisfaction
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
-
Customer’s behavior
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
D
-
Demand chain
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Desire
Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
-
Destination brand
The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
-
Direct marketing
Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
-
Distribution Corporations
Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
-
Don't have
Letter from the Editor- in- Chief: Researcher Brand [Volume 10, Issue 3, 2018, Pages 1-2]
-
Dynamic pricing
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Dynamic segmentation
Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
E
-
E-commerce
Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
-
Effect Size
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Egoism
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Electrical industry
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
-
Electronic Commerce
Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
-
Electronic trust
Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
-
Emotional marketing
Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
-
Emotional purchasing
Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
-
Employer Branding
Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
-
Entrepreneurial Marketing
Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
-
E-store
Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
-
Ethical philosophies
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Ethnocentrism
An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
-
Evaluation criteria
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
-
Experience
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Experiential Marketing
Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
-
Export behavior
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
-
Export market orientation
The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
-
Export performance
The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
-
External environment
The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
F
-
Firm
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
-
Foresight
Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
-
Futures Study
Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
-
Fuzzy best-worst method
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
-
Fuzzy clustering
Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
-
Fuzzy Cognitive Map
Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
-
Fuzzy EDAS method
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
G
-
Globalization
Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
-
Grounded theory
Developing a Social Marketing for
Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
-
Grounded theory
Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
-
Grounded theory
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Group norms
Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
H
-
Hot sales
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
I
-
Idealism
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Information rate
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Instagram
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Institutional Context
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Insurance industry
Developing a Social Marketing for
Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
-
Intention to buy and religious
An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
-
Internationalization
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
-
Internationalization
Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
-
Iranian consumers
An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
K
-
Key success factors
Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
-
Knowledge-based
Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
L
-
Laddering technique
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
Letter from the Editor- in- Chief
ُLetter from the Editor- in- Chief: The dissertation journey [Volume 10, Issue 4, 2018, Pages 1-5]
-
Logistics
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Loyal customers
Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
M
-
Marketing Ability
Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
-
Marketing channels
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
-
Marketing Mix
Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
-
Marketing Mix
Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
-
Marketing mix adaptation
The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
-
Marketing processes
Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
-
Market segmentation
Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
-
Mascot
Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
-
Materialism
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Means-end chain
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
Mechanisms of knowledge management
Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
-
Mellat Bank
Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
-
Mental map
Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
-
Mental model
Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
-
Merchandising strategy
Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
-
Meta analysis
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Mobile services
Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
-
Motivation
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Motivational orientation
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Multi-criteria Decision-making
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
-
Multi-Criteria Decision Making
Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
-
Multi criteria decision making technique
Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
-
Multi Moora
Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
N
-
Nano-Based industries
Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
O
-
Organizational Pride
Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
P
-
Paradigm Model of Marketing
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Participation behavior
Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
-
Pay for performance
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Perceived Fairness
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Perceived unethical marketing
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Perceived value
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
-
Performance measures
Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
-
Pleasure
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
-
Price fairness
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Principal component
Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
-
Project-Driven Companies
Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
-
Psychological distance
The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
-
Purchase intention
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
-
Purchase intention
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
-
Purchasing experience
Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
R
-
Recommendation system
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
-
Religious tourism
The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
-
Retail industry
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
-
Reward expectancy
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
S
-
Sale Performance
Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
-
Sales forecasting
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
-
Segmentation base
Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
-
Segmentation method
Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
-
Self efficacy
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Seller
Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
-
Sequence
Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
-
Service personalization
Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
-
Shannon's entropy method
Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
-
Shared value creation
Developing a Social Marketing for
Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
-
Sharing
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Shopping centers’ image
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
-
Small and medium-sized businesses
Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
-
Social commerce
Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
-
Social commerce
Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
-
Social Identity
Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
-
Social marketing
Developing a Social Marketing for
Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
-
Social networking sites
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Social shopping intention
Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
-
Social support
Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
-
Social support
Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
-
Store environment
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Strategic Foresight
Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
-
Strategic objectives
Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
-
Strategic orientation
Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
-
Strategic orientation
Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
-
Strategic sensemaking
Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
-
Strategic thinking
Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
-
Strategic thinking
Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
-
Strategy
Developing a Social Marketing for
Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
-
Strategy
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Strategy topology
Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
-
Supply Chain
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Systematic literature review
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
T
-
The best & worst method
Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
-
The dissertation journey
ُLetter from the Editor- in- Chief: The dissertation journey [Volume 10, Issue 4, 2018, Pages 1-5]
-
Top management team
Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
-
Tourism
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Tourists perceptions
The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
-
Trade show
The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
-
Trade show goals
The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
-
Trade show process
The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
-
Trade show resources
The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
-
Travel intention
The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
-
Typology
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
U
-
Using of Tobacco
Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
V
-
Value
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
Visual Arts Marketing in Iran
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
W
-
Website quality
Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
-
Word of mouth
The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
Z
-
ZMET
Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
Your query does not match with any item